New shorts every weekAI without the jargonBuild it? Buy it? Skip it?Straight answers, no hypeNew shorts every weekAI without the jargonBuild it? Buy it? Skip it?Straight answers, no hypeNew shorts every weekAI without the jargonBuild it? Buy it? Skip it?Straight answers, no hypeNew shorts every weekAI without the jargonBuild it? Buy it? Skip it?Straight answers, no hype

LLMsagentic workflowsRAG pipelinesprompt engineeringfine-tuning

AI without
the jargon.

Strategy, solutions and training from people who've already made the expensive mistakes, so you don't have to.

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Who we've worked with

AIBSirvoyJuphyAdleaksActivelinkMU UniversityDublin City FMReal Image ProsHydroNovaAlphatecTashkent State Transport University
Watch first

Meet Royyk.

What we do, who it's for, and why we started. A quick intro from Peter and Summer before the first full episode lands.

Watch the intro See all episodes
Don't know what AI to buy, switch or skip? Summer from Royyk explains

The four questions every business is asking

Four questions.
Straight answers.

1

Which tool?

A new one lands every Monday. Most of them you don't need.

2

Replace or keep?

Whether to swap out systems that already work for you.

3

Is it compliant?

Data, risk and the EU AI Act, without the jargon.

4

What's it cost?

The hidden money and time of switching between tools.

What we work on together.

Six ways we help, from the first conversation to a team that uses AI with confidence.

Not sure where AI fits yet?

AI Strategy & Solutions Day

One focused day to work out where AI fits and what to do first. We look at how you work beforehand, agree your priorities on the day, and leave you with a written plan that points you to the right solutions.

Built around your teamIn person or online
Sort out your AI

Want your team building, not just watching?

Build-Your-Own-Agent Workshops

A hands-on session where your team builds a working AI agent for a real task in your business. Everyone leaves with something that works and the know-how to build the next one.

Half-dayOn-site or online
Book a workshop

Is your team using AI without any training?

AI Training for Your Team

Practical training built around the tools your team already uses: what AI is good at, how to use it well, and where the risks are. It also helps you meet the EU AI Act's expectations on AI literacy.

On-site or onlineBuilt around your tools
Train your team

Staff pasting company data into ChatGPT?

AI Policy & Governance

We write your AI acceptable use policy with you. It covers which tools are approved, what data can go in, who's responsible for AI, and how to stop shadow AI. It's available on its own or as part of a strategy engagement.

Standalone or with strategyWritten with you
Get your AI policy

Need a speaker for your event?

Talks & Speaking

Practical, jargon-free AI talks for conferences, industry events and company teams. Strategy, solutions and training, on stage together.

ConferencesEventsCompany teams
Book us to speak

Want your team better at AI, fast?

AI Masterclasses

One live session on one practical topic, using real examples from businesses like yours. Your team learns to make better use of the AI tools you already have.

One sessionOn-site or online
Book a masterclass
Free 2-minute checkIs your business using AI safely?Take the check →

We've made the mistakes, so you don't have to.

We've paid for AI tools that didn't deliver and built things nobody used. Now we use those lessons to point you to what works first time.

Book a free 15-min call

Two angles. One answer.

One question per episode. The strategy first, then the solution. Always in that order.

The strategy Peter, Royyk cofounder

Peter

"Is it the right first move, and will it pay for itself?"

AI strategy, governance and compliance. As a COO running finance, legal and HR day to day, Peter knows where AI creates risk and where it pays off. He sets the priorities, puts the rules in place and makes sure your AI use is safe, compliant and worth it.

Imperial College London, AI for Business Transformation. AIGP (IAPP) in progress. Certificate of Higher Education in Legal Studies, University of London. Has taught at university level and designed master's programmes.

Connect with Peter on LinkedIn
The solution Summer, Royyk cofounder

Summer

"Here's what's under the hood, and here's what to actually use."

AI solutions and training. Summer keeps track of what's out there, cuts through the hype and shows your team which tools to use and how to get real results from them.

Google AI certified. Real AI builds, with case studies. Certificate of Higher Education in Legal Studies, University of London. QQI Level 6 Training and Development (in progress). Has taught at university level and designed master's programmes.

Connect with Summer on LinkedIn

In their words.

A very inclusive and person-centred approach.
Olga MontielAccess Ireland
Intelligence, curiosity, adaptability, courage and determination.
Ava LiEdu China
A wide range of skills and a record of outstanding performance.
Dilmurod SharifovCambridge International University
Polished, proficient, accessible and patient.
George VladimirovEngineer, Australia
An asset to our organisation.
Henrietta KerriganInner City Renewal Group

It started with a simple frustration.

What genuinely helps? What is just hype? Build it, or buy it?

Every day there is a new AI tool and a louder claim, but almost all of the advice is aimed at marketers, content creators or people in the tech industry.

The companies that actually build, make and deliver things are left guessing. Should you build something custom, or is there already a tool that does the job?

We come from engineering, marketing, legal, operations and education. We've taught at university level and designed master's programmes, so we know how to explain AI in a way that actually sticks. And we understand how a real business runs, not just what sounds good.

We started Royyk to answer those questions honestly, then help you act on the answers: the right strategy, the right tools, and training so your team can use them with confidence.

Based in Ireland, working globally.

Fresh episodes

All episodes on YouTube
Fireside chat
Summer and Peter on a sofa in the AI, minus the jargon fireside chat

AI, minus the jargon.

Start with the problem, not the tool. Build vs buy, costs, data safety and measuring what actually moves the business.

Short
Know why before you buy: what is the goal? Royyk AI short

What's your AI goal?

Too many companies buy a shiny tool first and try to fit the business around it. Strategy first, solutions next. Always in that order.

Hype vs reality
AI will make your worst process 10x faster: Royyk AI short

AI is an amplifier.

Whatever your process does, AI does more of it. Mistakes included. Fix the process first, then speed it up.

Follow along Peter Summer

Real AI work. Real results.

The best teaching comes from doing. Here's some of what we've built, and the outcomes it delivered.

proof, not promises.

SaaS compliance

27

markets monitored automatically

Manual trawling of 40+ government sources across 27 EU jurisdictions, replaced by an always-on AI that flags every rule change with a deadline and an action.

Download the case study (PDF)
Company brain · Heavy industry

40 yrs

answered in seconds

A private AI assistant trained on 65,000+ documents and 32,000+ images, answering technical questions in the senior engineer's voice.

Download the case study (PDF)
Marketing dashboard

9

channels in one dashboard

Nine scattered marketing tools brought under one AI dashboard that generates content, tracks live SEO and delivers a 30-minute action plan every morning.

Download the case study (PDF)

Curious where AI could help your team?

Tell us a little about your business and we'll point you in the right direction, whether that's a course, a workshop or a quick chat about strategy and solutions.

info@royyk.com +353 83 056 7154 1-2 Marino Mart, Fairview, Dublin 3
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